Aquarium of the Bay
FILM: I worked with Truth Be Told in creating a documentary film for San Francisco’s Aquarium of the Bay about ocean health. The challenge was to create a story that helped explain how a few innovative leaders in the seafood industry are helping to implement more sustainable approaches to fishing the ocean.
SOLUTION: Truth Be Told spent a day aboard a crabbing vessel in Trinidad, CA to understand how SeaDoc is revolutionizing the fishing industry by developing a self sustaining program enabling fishermen to retrieve lost fishing gear after their season is over. I came on board a day in Water Bar to understand how the chef and purchasing manager are driving behavior change both from within the industry and by educating their patrons. We also told the story of a San Francisco Bar Pilot who has been surfing the coast of CA for more than 20 years removing stray fishing debris to reduce marine mammal entanglements.
RESULT: The resulting film is being shown as an educational tool at the Aquarium of the Bay and Sea Lion Center to create education and awareness for a more sustainable ocean. It is also being shown in theaters to create a conversation and dialogue about ocean health and sustainable consumption.
- Craig Goucher (crabber) and Jennifer Rennzulo (Sustainable programs) of Sea Doc’s Derelict Fishing Gear retrieval program
- Eric Hyman (sustainable purchasing) & Parke Ulrich (head chef) of Water Bar San Francisco
- Dustin Slack (surfer) of SF Bar Pilots
- Kate Harle, Maggie Ostdahl and Robyn Grahn of the Aquarium of the Bay
- Silvia Mahan (producer and asst. editor) & Matt Szymanowski (2nd cinematographer at Water Bar) of Truth Be Told Creative