K-SWISS X IMMORTALS ANTHEM
I directed and produced this video while working under Immortals, and I conceived many of the marketing elements.
The Immortals Icon, the first collaboration between global esports organization Immortals and heritage sneaker and lifestyle brand K-Swiss. First announced in April 2018, the partnership between Immortals and K-Swiss is the first official pairing between a footwear brand and esports organization. The limited-edition Immortals Icon retails for $110 USD and is available for purchase at kswiss.com/immortals.
“Esports is exploding, and we’re excited to be at the forefront,” said Barney Waters, K-Swiss’ brand president. “Immortals is a great organization to be partnered with as we explore together the intersection of sneakers and esports. As shown in the Immortals Icon, this creative zone is one we continue to focus energy on.”
The Immortals Icon represents the very best of esports and gaming and builds on the history of Immortals competitive success. The sneaker design reflects deep collaboration between Immortals professional players and K-Swiss’s world-leading designers. With a sleek, aerodynamic silhouette, the Immortals Icon is designed for superior fit and comfort. It features an all-black engineered knit with premium leather and a heel pillow for ultimate comfort. The sneaker sports Immortals branding and comes with two pairs of shoelaces in Immortals colors of black and teal that fans instantly recognized across the world.
“We embrace our players’ unique styles and understand that personal expression and performance are uniquely tied together,” said Noah Whinston, Immortals CEO. “K-Swiss has been a true partner as we workshopped, collaborated and ideated on the Immortals Icon sneaker. This sneaker is only the beginning as our game-changing performance shoe collaboration is yet to come.”
Set to launch in mid-2019 is “The Grandmaster,” the world’s first competitive gaming sneaker developed hand in hand by K-Swiss designers and Immortals players to reflect the needs of the esports professional.
For additional information on the Immortals Icon, please visit kswiss.com/immortals.