WHO IS MATTSZY?
Matt is pretty fond of storytelling. There is good reason for that. Stories are kind of a big deal. They’re how we’re sold things, how our worldviews are shaped, how we’re distracted. Media is both weapon and medicine. That’s what makes it so fascinating, and so dangerous.
Matt is convinced our view of the world is built on stories. What we hear, what we’re told, and what we absorb through media and culture. It all shapes who we think we are, what we value, and what we believe is possible. Actually, secretly Matt thinks reality is an illusion, a sort of organic simulation created in our minds, based on our emotions, superimposed on the world we think we see. And media often tricks us into believing in the illusion. But that's another conversation for later.
Matt has seen both sides. He’s taught storytelling to incarcerated youth as a tool for healing. He’s also worked on campaigns for major tech companies and streamers. He’s worked with agencies and startups across Silicon Valley, Hollywood, and Europe, creating campaigns and content engineered to stir up emotion. He’s also spent time in classrooms, artist colonies, and detention centers, examining the power of not just media as entertainment and manipulation, but as a way to convey and express deeper truths.
Born in Silicon Valley to Polish immigrants, Matt has lived in Los Angeles, San Francisco, China, and now Poland. He’s collaborated with CBS Interactive, Netflix, the Hakuhodo company Stories International, the Lionsgate backed Immortals Gaming Club, Pepsi, and Volvo. Still, none of that defines him.
To define is to limit, someone once said. So forget definitions. All that matters is the feeling of awe. In ourselves, in others, in the world, in life and all its mysteries. It's hard though. But as creators, we're trying to bring some awe to light, turn it into a story, a moment, a campaign that lets someone else feel it too. Maybe that's the only worthwhile thing one can do. Maybe.
Matt doesn’t usually write in the third person. But this time, it just felt right.
Matt is pretty fond of storytelling. There is good reason for that. Stories are kind of a big deal. They’re how we’re sold things, how our worldviews are shaped, how we’re distracted. Media is both weapon and medicine. That’s what makes it so fascinating, and so dangerous.
Matt is convinced our view of the world is built on stories. What we hear, what we’re told, and what we absorb through media and culture. It all shapes who we think we are, what we value, and what we believe is possible. Actually, secretly Matt thinks reality is an illusion, a sort of organic simulation created in our minds, based on our emotions, superimposed on the world we think we see. And media often tricks us into believing in the illusion. But that's another conversation for later.
Matt has seen both sides. He’s taught storytelling to incarcerated youth as a tool for healing. He’s also worked on campaigns for major tech companies and streamers. He’s worked with agencies and startups across Silicon Valley, Hollywood, and Europe, creating campaigns and content engineered to stir up emotion. He’s also spent time in classrooms, artist colonies, and detention centers, examining the power of not just media as entertainment and manipulation, but as a way to convey and express deeper truths.
Born in Silicon Valley to Polish immigrants, Matt has lived in Los Angeles, San Francisco, China, and now Poland. He’s collaborated with CBS Interactive, Netflix, the Hakuhodo company Stories International, the Lionsgate backed Immortals Gaming Club, Pepsi, and Volvo. Still, none of that defines him.
To define is to limit, someone once said. So forget definitions. All that matters is the feeling of awe. In ourselves, in others, in the world, in life and all its mysteries. It's hard though. But as creators, we're trying to bring some awe to light, turn it into a story, a moment, a campaign that lets someone else feel it too. Maybe that's the only worthwhile thing one can do. Maybe.
Matt doesn’t usually write in the third person. But this time, it just felt right.
Matt is pretty fond of storytelling. There is good reason for that. Stories are kind of a big deal. They’re how we’re sold things, how our worldviews are shaped, how we’re distracted. Media is both weapon and medicine. That’s what makes it so fascinating, and so dangerous.
Matt is convinced our view of the world is built on stories. What we hear, what we’re told, and what we absorb through media and culture. It all shapes who we think we are, what we value, and what we believe is possible. Actually, secretly Matt thinks reality is an illusion, a sort of organic simulation created in our minds, based on our emotions, superimposed on the world we think we see. And media often tricks us into believing in the illusion. But that's another conversation for later.
Matt has seen both sides. He’s taught storytelling to incarcerated youth as a tool for healing. He’s also worked on campaigns for major tech companies and streamers. He’s worked with agencies and startups across Silicon Valley, Hollywood, and Europe, creating campaigns and content engineered to stir up emotion. He’s also spent time in classrooms, artist colonies, and detention centers, examining the power of not just media as entertainment and manipulation, but as a way to convey and express deeper truths.
Born in Silicon Valley to Polish immigrants, Matt has lived in Los Angeles, San Francisco, China, and now Poland. He’s collaborated with CBS Interactive, Netflix, the Hakuhodo company Stories International, the Lionsgate backed Immortals Gaming Club, Pepsi, and Volvo. Still, none of that defines him.
To define is to limit, someone once said. So forget definitions. All that matters is the feeling of awe. In ourselves, in others, in the world, in life and all its mysteries. It's hard though. But as creators, we're trying to bring some awe to light, turn it into a story, a moment, a campaign that lets someone else feel it too. Maybe that's the only worthwhile thing one can do. Maybe.
Matt doesn’t usually write in the third person. But this time, it just felt right.
Matt is pretty fond of storytelling. There is good reason for that. Stories are kind of a big deal. They’re how we’re sold things, how our worldviews are shaped, how we’re distracted. Media is both weapon and medicine. That’s what makes it so fascinating, and so dangerous.
Matt is convinced our view of the world is built on stories. What we hear, what we’re told, and what we absorb through media and culture. It all shapes who we think we are, what we value, and what we believe is possible. Actually, secretly Matt thinks reality is an illusion, a sort of organic simulation created in our minds, based on our emotions, superimposed on the world we think we see. And media often tricks us into believing in the illusion. But that's another conversation for later.
Matt has seen both sides. He’s taught storytelling to incarcerated youth as a tool for healing. He’s also worked on campaigns for major tech companies and streamers. He’s worked with agencies and startups across Silicon Valley, Hollywood, and Europe, creating campaigns and content engineered to stir up emotion. He’s also spent time in classrooms, artist colonies, and detention centers, examining the power of not just media as entertainment and manipulation, but as a way to convey and express deeper truths.
Born in Silicon Valley to Polish immigrants, Matt has lived in Los Angeles, San Francisco, China, and now Poland. He’s collaborated with CBS Interactive, Netflix, the Hakuhodo company Stories International, the Lionsgate backed Immortals Gaming Club, Pepsi, and Volvo. Still, none of that defines him.
To define is to limit, someone once said. So forget definitions. All that matters is the feeling of awe. In ourselves, in others, in the world, in life and all its mysteries. It's hard though. But as creators, we're trying to bring some awe to light, turn it into a story, a moment, a campaign that lets someone else feel it too. Maybe that's the only worthwhile thing one can do. Maybe.
Matt doesn’t usually write in the third person. But this time, it just felt right.
